123.IE DOUBLE DOWN ON BACKING OF IRISH ATHLETICS TO BECOME NATIONAL KIT SPONSOR
- Exciting Irish team selected for 2023 European Athletics Indoor Championships
- 123.ie announced as new International kit sponsor
EXCITING IRISH TEAM ANNOUNCED FOR EUROPEAN INDOORS AS 123.IE DOUBLE DOWN ON BACKING OF IRISH ATHLETICS TO BECOME NATIONAL KIT SPONSOR
Athletics Ireland have announced an exciting team of sixteen athletes (including women’s 4x400m relay team) set to compete at the upcoming European Indoor Championships which take place in Istanbul from March 2nd – 5th 2023.
The selection comes on a day where insurance company 123.ie were officially announced as the new official kit sponsor of Irish athletics, doubling down on their existing multi-annual six figure sponsorship of Athletics Ireland which began in November 2022.
The deal will see 123.ie offer additional support to the current generation of Irish Athletics stars, while also backing the future stars of the sport as they progress through Athletics Ireland’s performance pathway programmes.
123.ie already directly sponsor a number of Irish athletics stars and this new kit sponsorship will further highlight their commitment to promoting the sport from grassroots right up to those medal-winning-stars.
The ‘Give better a try’ Irish insurance company will feature on the Irish international kit at major European and World events over the next three years, starting with the European Athletics Indoor Championships which take place in Istanbul next month.
The announcement follows a hugely successful period for Irish athletics both at home and abroad in recent times. The Athletics Ireland membership has bounced back tremendously following covid lockdowns, resulting in 40,000 members registering by early February 2023, the earliest the figure has ever been reached in a calendar year.
Ireland’s high-performance athletes also continue to shine on the international stage, securing thirty international medals during the Tokyo Olympic cycle, compared to the twelve claimed during the Rio cycle.
The stars of Irish athletics will go in search of more success at the European Indoor Championships in Istanbul next month with an exciting team set to include:
- Molly Scott* 60m
- Joan Healy 60m
- Israel Olatunde 60m
- Sarah Lavin 60mH
- Sharlene Mawdsley 400m & 4x400m
- Sophie Becker 400m & 4x400m
- Cliodhna Manning 400m & 4x400m
- Phil Healy 4x400m
- Miriam Daly 4x400m
- Niamh Murray 4x400m
- Kate O'Connor Pentathlon
- Mark English 800m
- John Fitzsimons 800m
- Andrew Coscoran 1500m
- Luke McCann 1500m
- Darragh McElhinney 3000m
Elaine Knowles, Head of Marketing at 123.ie, said: “Since we started working with Athletics Ireland last November, we’ve made no secret of our desire to help and support athletes of all levels to be the best they can be. We’ve long been admirers of the great ambassadors we have in the athletics in Ireland, and we want to give them all the backing we can so they can continue to perform and inspire on the world stage.
123.ie are proud to call ourselves the national partner of Athletics Ireland and this new kit sponsorship, along with our direct support of six high performance athletes, marks the next step in our plans to help the sport grow in Ireland over the coming years”.
Hamish Adams, CEO of Athletics Ireland: “We are delighted to welcome 123.ie on board as our new international kit sponsor. The Irish vest has so much prestige and history attached to it, and we were only going to ever offer this opportunity to a partner who was truly invested in our sport.
123.ie have already shown their commitment to our sport in becoming our national partner, as well as directly supporting several of our high performance athletes with significant sponsorship deals, so we are delighted to further strengthen this relationship for the benefit of our sport.
Today marks another exciting milestone for our sport and comes in a week where we are also delighted to announce the names of our new High Performance Supported Coaches, details of which can be found on the Athletics Ireland website”.
-123.ie Kit Sponsorship Details:
The new partnership will see 123.ie become the international kit sponsor of Irish Athletics until the 31st of December 2025. It will see the 123.ie logo included on the senior international kit at European and World Championship events. It will further add to 123.ie’s backing of Irish athletics which includes:
- Title sponsorship of 40 Athletics Ireland National Championships (Juvenile, U20, U23, Senior, Masters, Schools)
- Title Sponsorship of National Athletics Awards
- Title Sponsor of Athletics Summer Camps
- Title Sponsor of Athletics Ireland led Family mile events, and more ‘to-be-announced’ participation initiatives
- Direct athlete sponsorship
Details relating to grassroots and summer camp programmes backed by 123.ie will be announced in the coming weeks which will further support Athletics Ireland’s ambitious plans for the development and success of athletics in Ireland.
About 123.ie
123.ie is a leading Irish insurance company offering Car, Home, Travel, Health Insurance.
Give better a try
123.ie is part of a global insurance family through our parent companies – RSA Insurance Ireland and Intact Financial Corporation. Through living our values of Integrity, Respect, Customer-driven, Excellence and Generosity, we aim to achieve our purpose of helping people, businesses, and society prosper in good times and be resilient in bad times.
Central to our purpose is giving back to the communities in which we operate – we are passionate about it. Whether it is our work with charities and our volunteering efforts, helping to promote diversity, equity, and inclusion or protecting the environment – we are trying for better every day.
We are proud to sponsor Athletics Ireland – an organisation that supports communities in every corner of Ireland, and we hope that our support will make the difference for our incredible athletes of all ages.
Insurance is not about things, it’s about people and we are trying for better every day – for our colleagues, our customers, and our communities.
So, our tagline 'Give better a try', is as much for you to check us out, as it is for us to challenge ourselves every day to find new and better ways to make insurance better.
Visit https://www.123.ie/